Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. The articles from Search Engine Land below give some more background on all of this:
Here at Search Engine Land, we provide paid search advertising information and news in a variety of ways:
How To: Social Media Marketing is our section that is devoted to practical tips and tactics about social media marketing. Also see the related How To: Twitter section.
Let’s Get Social is Search Engine Land’s column that covers different social media marketing topics every week.
Social Media Marketing Library Archives: This area of Search Engine Land provides a collection of all stories we’ve written on the topic of social media. Also check out the related categories of linkbait and URL shorteners.
In addition to covering social media marketing generally, Search Engine Land also has areas specifically about particular major social media sites and social search sites:
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. The articles from Search Engine Land below give some more background on all of this:
- Beyond Google: Social Media Engines First, Other Search Engines Second
- How Search-Like Are Social Media Sites?
Here at Search Engine Land, we provide paid search advertising information and news in a variety of ways:
How To: Social Media Marketing is our section that is devoted to practical tips and tactics about social media marketing. Also see the related How To: Twitter section.
Let’s Get Social is Search Engine Land’s column that covers different social media marketing topics every week.
Social Media Marketing Library Archives: This area of Search Engine Land provides a collection of all stories we’ve written on the topic of social media. Also check out the related categories of linkbait and URL shorteners.
In addition to covering social media marketing generally, Search Engine Land also has areas specifically about particular major social media sites and social search sites:
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