Since the time Google has brought changes in its Algorithm, most of the companies are finding ways to recover from these updates as these updates have become a matter of great concern for the people in the SEO industry.
As Google is the king of all search engines, any update in its algorithm will effect majorly all the websites positioned on it.
Most of SEO Companies are facing the consequences arising from these updates. SEO Service providers using ethical practices to rank websites on the top positions do not suffer from such updates. Shivaami Corporation is one such SEO company in India which has not been restricted by the consequences of these updates.
Some SEO companies are shut down since the Penguin update went live as these companies were not able to recover from the negative impact of these updates and deliver results and hence lost client’s confidence. They were not able to rank their client’s website on the top positions.
THE PANDA UPDATE:
The Panda Update which went live in April 2011 targeted websites that were of low quality. The aim was to reduce the rankings of low quality sites and improve the rankings of quality sites that offer visitors original and high quality information. According to the Panda update, Google does not give importance to the low quality websites or the website with copied content. The motive behind this update was to give the exact search results to the searchers instead of manipulated search results of the sites with poor content.
THE PENGUIN UPDATE:
The Penguin update which went live on April 2012 targeted websites which are overly optimized and uses aggressive SEO techniques to achieve top rankings. Aggressive Link Building, unnatural link patterns and low quality back links are no longer tolerated. One of the major effects is on the back links using too many exact anchor text. Google penalizes domains that have too many back links using the same anchor text.
Many users are supportive of the update as it aims to make internet a better place for all users but some of them are also of the view that this update may result in lowering the ranks of some high quality websites.
These updates were an attempt by Google to remove the high amount of spam on the web.
If you are an SEO service provider, it is a must for you to know about these updates and their effects and start adopting ethical ways to be saved from the effects of these updates if you are not practicing them till now.
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